Approach nexio_admin February 6, 2020

Grounding your brand means anchoring it in the customers' present & future reality.

APPROACH
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1
UNDERSTAND

Listen, research, ask questions, do workshops. Do the groundwork.

2
CREATE

Seize opportunities in brand strategy. Define the common ground with ideal customer.

3
PLAN

Set comms objectives and each step towards your customers.

4
ACT

Brief the creatives and offer support through the process.

HOW DO WE GROUND YOUR BRAND?
These are our services:
1
Understand

Desk research, studies or bespoke research.
Workshops inside your company.
Brand audit.
Problem diagnosis.

2
Create

Structure for information.
Brand strategy that includes brand architecture, brand positioning, benefit ladder, customer insights and journey, TOV & more.

3
Plan

Communication strategy that includes a master plan correlated with objectives and customer journey, next steps, media proposals.

4
Act

Creative brief for graphic designers or creative teams for every campaign.
Support throughout the creation, execution and implementation of the campaigns.
Design of suited outcome measurements.

We don’t like to just check things off a list.

So that’s why we usually create solutions for the particular needs of our clients.

FEET ON THE GROUND, MIND RUNNING WILD
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