Buyer Persona Templatenexio_adminDecember 7, 2021July 14, 2022

Buyer Persona Template

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Be clear on who you are selling to.

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It is helpful to think about a person when you are trying to sell something, right?! That’s what personas are for – a representative person for your core audience segment. Everything about this persona is based on data – quantitative, but mostly qualitative, coming from interviews,  online groups, websites like Quora or any environment where people feel safe to express their true opinions. Get this one page PDF to help you structure the information around this persona. Yes, you can copy and paste the text and make your own editable template.

Short tip: Don’t just make stuff up about this imaginary person. Choose a real person you know from target audience and start your research with them. If you have a hunch about something, try to prove this with data. If you don’t find the data, take out the information.